Why Scent Marketing?
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"Smell is the primordial sense, more powerful, more primitive more intimately tied to our memories and emotions than any other. A scent can trigger spiritual, emotional or physical peace and stimulate healing and wellness." –Donna Karan
Zara
INCREASE SALES
Zara Home reported an average sales volume increase of 18% of its fragrance.
Nike
ENHANCE VALUE
A Nike study showed scent affected desirability of shoes in 84% or subjects, with sublets willing to pay 10-20% more in scented environments.
Samsung
INCREASE DWELL TIME
Samsung shoppers underestimated actual shopping time by 26% and visited 3 times more product categories when exposed to scent marketing.